5 SEO and 5 Linking Mistakes You Should Avoid

Essam Nabil    Google     linking mistakes, seo mistakes

5 SEO Mistakes You Should Avoid

1. DO NOT change the title of pages which are already doing well in SERPs. I had done this mistake in the past and suffered heavily. The moment you change the title, your page will surely go down in SERPs and will may or may not come again (in few weeks time) depending the extent of change you have done to it.

2. Meta Tags spamming. Don’t waste time in meta keyword stuffing. Its useless. Just keep very few keyword in it, if you want to.

3. Have same title and description for all the pages. Title is probably “the” most important element of your page. Sometimes, by mistakes (from newbies), either the title of all the pages becomes same or the description becomes similar. I have seen this a lot, in forums specially. So you better fix it.

4. Too many links on a page, and worst, too many useless links on a page. Make sure you nofollow your registration pages, login pages as well as footer and other useless links to avoid PR leak. Also try to avoid those site-wide menu links which don’t add much value in terms of usability.

5. Excessive use of ajax, javascript and flash. Avoid using them too much, at-least not on content rich pages. Its alright to use them but make sure, they don’t “get” your important content.

5 Linking Mistakes You Should Avoid

1. Avoid unnatural links. I remember, in 2006, people were fine with any kind of links as Google didn’t used to give very high weight age to neighborhood and was only concerned about PR but in 2008, things are a lot different. Now a bad neighborhood can seriously damage your search engine rankings so be careful to what you are linking and from where your links are coming from.

2. Reciprocals don’t work anymore. In most cases, blatant reciprocal from links.php pages or running linkman and similar reciprocal scripts wont work, so don’t waste your time on them. You may get link partners (mostly pharma links) but you will be better of without them.

3. Never spam, as it doesn’t work. In the wonder years of 2005 (and before) people used to spam guestbooks heavily and it also used to work. But now, its sure shot method of getting kicked out from Google index.

4. Don’t use blackhat techniques, There are people who make tons of money by spamming and doing black hat, but they know what they are doing and are pro players. You being a rookie, can do serious harm to your good sites. Saying that, there is nothing wrong in testing the grey area of search engine rankings, just make sure you don’t do this on your good sites.

5. Be careful in buying posts and links. Are you even getting what you are paying for? Do not blindly buy any link seeing its PR. Ask yourself, is the cost of that link justifiable? Also, do not buy 1 month or 2 month links but if you really want to buy links, look for at-least 6 months to 1 year links. Do make sure that you only get link from related website and sites which can also give you some traffic. Avoid getting site-wide and footer links, but look for natural links.