1- Give them what are they thinking when they are looking for this keywords, what are the problem that they are looking for solution, make your ad speak directly to them.

2- Make every word count ! (CAP First Letter) make more attention by cap first letter in each words.

3- Include the keywords as much as possible on your ad.

4- Use URL Space wisely, don’t include “www” it’s not required, try to use domain name that contain the keywords you are targeting.

5- Try to use special characters & numbers it improve attention , you can’t use special characters for the seek of using it , use them because it make the ad standout .

6- Use negative Qualifiers if you need (like putting the price on the Ad)

7- Include a call to action or specific result like “Get a free report” “order now” “Get it today”.