5 SEO and 5 Linking Mistakes You Should Avoid

Essam Nabil    Google     linking mistakes, seo mistakes

5 SEO Mistakes You Should Avoid

1. DO NOT change the title of pages which are already doing well in SERPs. I had done this mistake in the past and suffered heavily. The moment you change the title, your page will surely go down in SERPs and will may or may not come again (in few weeks time) depending the extent of change you have done to it.

2. Meta Tags spamming. Don’t waste time in meta keyword stuffing. Its useless. Just keep very few keyword in it, if you want to.

3. Have same title and description for all the pages. Title is probably “the” most important element of your page. Sometimes, by mistakes (from newbies), either the title of all the pages becomes same or the description becomes similar. I have seen this a lot, in forums specially. So you better fix it.

4. Too many links on a page, and worst, too many useless links on a page. Make sure you nofollow your registration pages, login pages as well as footer and other useless links to avoid PR leak. Also try to avoid those site-wide menu links which don’t add much value in terms of usability.

5. Excessive use of ajax, javascript and flash. Avoid using them too much, at-least not on content rich pages. Its alright to use them but make sure, they don’t “get” your important content.

5 Linking Mistakes You Should Avoid

1. Avoid unnatural links. I remember, in 2006, people were fine with any kind of links as Google didn’t used to give very high weight age to neighborhood and was only concerned about PR but in 2008, things are a lot different. Now a bad neighborhood can seriously damage your search engine rankings so be careful to what you are linking and from where your links are coming from.

2. Reciprocals don’t work anymore. In most cases, blatant reciprocal from links.php pages or running linkman and similar reciprocal scripts wont work, so don’t waste your time on them. You may get link partners (mostly pharma links) but you will be better of without them.

3. Never spam, as it doesn’t work. In the wonder years of 2005 (and before) people used to spam guestbooks heavily and it also used to work. But now, its sure shot method of getting kicked out from Google index.

4. Don’t use blackhat techniques, There are people who make tons of money by spamming and doing black hat, but they know what they are doing and are pro players. You being a rookie, can do serious harm to your good sites. Saying that, there is nothing wrong in testing the grey area of search engine rankings, just make sure you don’t do this on your good sites.

5. Be careful in buying posts and links. Are you even getting what you are paying for? Do not blindly buy any link seeing its PR. Ask yourself, is the cost of that link justifiable? Also, do not buy 1 month or 2 month links but if you really want to buy links, look for at-least 6 months to 1 year links. Do make sure that you only get link from related website and sites which can also give you some traffic. Avoid getting site-wide and footer links, but look for natural links.

Get More Traffic with Your Referer

Essam Nabil    Internet Marketing     firefox refcontrol, more traffic with refcontrol, refcontrol

When you visit a website, several pieces of information are usually recorded by that site. Your IP, Browser, and Referer address are a few of them. The Referer address is the address of the page you just came from. Most webmasters, from time to time, check their Referer log to see where their traffic is coming from. When they see traffic coming from a website they haven’t heard of, they go to check it out to see why this website linked to them.Using this to your advantage to build a little extra traffic for your site is easy. If you use Firefox (and you should), you can go grab a plugin called RefControl.

Refcontrol allows you to overwrite the referer url that your browser normally sends to webpages with whatever you want. So just put in your site address and browse the web normally. Keep in mind that this will, in some cases, annoy the crap out of people, but annoying the crap out of people is a benefit and not a drawback.
If you were so inclined, you could also write a curl script to go to random pages all day spamming your referer url all over the place. This will actually serve 2 purposes. First, as already mentioned, webmasters will check you out to see why you’re linking to them. Second, some statistics packages keep a public log of traffic, indexed by google. By spamming your referer all over the place, you will end up on some of these lists and generate backlinks for yourself. This is sometimes referred to as “Referer Bombing”.

5 Killer Tips for Facebook Ads

Essam Nabil    Facebook     facebook ad, facebook ads, facebook tips

Here are 5 killer tips for you if you advertise on Facebook

1. Spy on Other People’s Ads
Many people’s biggest problem is finding something good to promote on facebook. the idiots at facebook have created an adboard which lets you view everyone else’s ads.  it has absolutely no clue why someone would do something so stupid, but they did.  Just refresh your normal facebook profile page until you see a facebook ad come up, and click the “More Ads” button.  There you go, a page full of ideas that are probably making other people money.
Keep in mind, however, that you will only be shown ads targeted to your demographic, so you may want to create a few fake facebook accounts for different demographics to see what’s being promoted to females/males/old people/young people/single people/married people, etc.
2. Make Multiple Ads
Many times, you will make a facebook ad that is getting decent traffic, but you’re not coming close to filling your daily budget because you’re not getting enough impressions.  There are two good options for getting over this hurdle.  First, you could do the obvious thing and raise your bid, which will in turn make facebook give you more impressions per day and end up filling your daily budget.  Second, and probably smarter, is keep your bid the same, and make a few more nearly identical ads.  Assuming your CTR is nearly the same on all the ads, you should be able to fill up your budget with 5 almost identical ads if your original ad was using 1/5th of your budget to begin with.
3. Use a Good Picture
The picture you use for your ad will literally make or break you.  You NEED to find a good one for your ad to preform well.  When making the picture for your ad, always save it in 110×80px with as high resolution possible.  Pick something eye-catching.  Something that definitely does not blend in with the facebook site.  Using mostly black works well.  Anything with hot girls is good as long as it’s related to your ad, and targeted to guys.  Stacks of money, optical illusions, and expensive cars have all preformed well.  Again, refer to tip #1 if you’re struggling and check what other people are using to get ideas.
4. Run Your Ads At Night
This one is pretty simple.  Ads just do better at night.  No idea why, but they do.  If you can afford to not get any clicks for the first half of the day, set your bid at 1 cent and wait until around 5pm EST or so and put your bid back to normal and watch the clicks fly.
5. Out of the Box Targeting
A big mistake that many people make when starting with facebook ads is targeting everyone in the US market.  Facebook may not have as many targeting options, but they have quite a few, and they’re pretty accurate.  The US market has a ton of people advertising on it, so try targeting Canada.  Most people don’t target by keyword, but doing so can convert to sales like crazy.  If you’re promoting some sort of health supplement, try thinking of keywords for people who work out and target them, or maybe vegetarians or vegans.  These targeting options, while they may give you a more narrow audience, and less traffic, will give you a great CTR which will make your clicks cost almost nothing, and will no doubt convert to sales much better.

The most important thing to remember when advertising on facebook is this:  It costs $0 to create an ad.  Make as many as you can until you find one that’s making you money.