QuantCast

Quantcast.com

Fantastic research tool that allows you to view an amazing

Array of stats for just about any web site you

Choose.

According to their site, “Quantcast is the first open

Internet ratings service, Advertisers can find reports

On the audiences of millions of web sites, Publishers

Can ensure their sites are represented accurately by

Tagging them for direct measurement,  The service is

Free to everyone.”

You can enter a single URL into the search box at

The top of the site or you can choose a site

According to their traffic rankings as reported by

Quantcast.

If you click on the top 100 searched sites on the

Web link near the top of the page, you’re presented

With a list of the top 100 searched sites, including

The number of monthly unique visitors each site

Receives, as well as a description of the type of

People these sites cater to.

By clicking on one of these sites, such as

wikipedia.com, which is ranked #7 in the world

According to this site, you are presented with a ton

Of interesting data, including…

Traffic Overview (shows monthly unique, daily

Unique visitors graph, pie charts of visitor details)

U.S. Demographics (bar charts for gender, age,

Household income, ethnicity, etc.)

Site graphics (sites that either link to them or are part

Of their network)

Audience Keywords (keyword research possibilities)

Similar Audience (use this to find sites similar to

Yours for JV possibilities)

Top Sub domains

Now, keep in mind that the data that this tool provides

Isn’t 100% accurate (what is?), but it will be

Interesting to see how this tool evolves as they work

To really improve the accuracy of their data

Regardless of this fact, however, you can still use this

Tool to find some great information about various sites

To obtain keyword ideas, JV opportunities, and so on.