QuantCast
Fantastic research tool that allows you to view an amazing
Array of stats for just about any web site you
Choose.
According to their site, “Quantcast is the first open
Internet ratings service, Advertisers can find reports
On the audiences of millions of web sites, Publishers
Can ensure their sites are represented accurately by
Tagging them for direct measurement, The service is
Free to everyone.”
You can enter a single URL into the search box at
The top of the site or you can choose a site
According to their traffic rankings as reported by
Quantcast.
If you click on the top 100 searched sites on the
Web link near the top of the page, you’re presented
With a list of the top 100 searched sites, including
The number of monthly unique visitors each site
Receives, as well as a description of the type of
People these sites cater to.
By clicking on one of these sites, such as
wikipedia.com, which is ranked #7 in the world
According to this site, you are presented with a ton
Of interesting data, including…
Traffic Overview (shows monthly unique, daily
Unique visitors graph, pie charts of visitor details)
U.S. Demographics (bar charts for gender, age,
Household income, ethnicity, etc.)
Site graphics (sites that either link to them or are part
Of their network)
Audience Keywords (keyword research possibilities)
Similar Audience (use this to find sites similar to
Yours for JV possibilities)
Top Sub domains
Now, keep in mind that the data that this tool provides
Isn’t 100% accurate (what is?), but it will be
Interesting to see how this tool evolves as they work
To really improve the accuracy of their data
Regardless of this fact, however, you can still use this
Tool to find some great information about various sites
To obtain keyword ideas, JV opportunities, and so on.
